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How AI is changing the way we shop online

Oct 20, 2025

AI shopping, smart shopping, e-commerce innovation, product discovery, conversational AI

The End of Endless Scrolling

Remember when online shopping meant opening ten tabs and reading endless reviews?
Those days are fading fast.
AI is quietly changing how we search, compare, and buy — turning what used to be a chore into something more natural, almost conversational.

Instead of typing “best coffee machine under $100”, shoppers now ask, “Which espresso machine makes strong coffee and fits in a small kitchen?”
AI understands what we mean — not just the words we use.

Smarter, Not Louder

The internet has spent years fighting for our attention — sponsored ads, “best deals,” flash banners.
But AI doesn’t need to shout. It listens.

By learning your preferences — style, budget, sustainability, even your habits — it helps you find what really fits your life.
Shopping stops being about more options and starts being about better matches.

Personalization Without Pressure

When AI understands context, shopping feels less transactional and more personal.

You don’t need to know every spec or read endless reviews — AI does the work, quietly learning from what you like or skip.
You still make the choice — just faster and calmer.

The Era of AI-Assisted Discovery

This is where Marty comes in.
Instead of scrolling through countless pages, Marty learns what matters and curates products that match your needs — not just your keywords.

Ask something simple like:

“I travel a lot and need a lightweight laptop for video editing.”

Marty instantly finds the right matches — across brands, budgets, and user needs.
That’s not magic. It’s machine learning meeting human behavior.

The Future of Shopping Feels… Human

The future of shopping isn’t about technology — it’s about time.
The time we gain when decisions become simpler.

AI is making shopping smarter, more intuitive, and more human.
With Marty, you don’t waste hours searching.
You discover what truly matters — on your time, in your way.

Melissa Oliveira - Marty Team

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