How to make smarter product choices with AI
Nov 6, 2025
Online shopping feels endless — dozens of tabs, conflicting reviews, and “exclusive” deals every minute. What used to save time now drains it. AI changes that equation, helping buyers move from overwhelm to clarity.
Why AI matters in decision-making
According to PwC’s 2024 Global Consumer Insights, shoppers who use AI-based tools make purchase decisions 40% faster. That’s because these systems surface what actually matters — specs, warranties, reliability — instead of pages of marketing copy.
How it works
AI filters and organizes data from thousands of sources. Statista shows that consumers increasingly trust algorithmic comparisons, especially in electronics and home goods, where specs can be measured objectively.
The smarter way to choose
Instead of searching “best laptop for video editing,” imagine asking a system like Marty to find models with 16GB RAM, color-accurate screens, and under $1,200. The output is tailored, immediate, and free from the noise of ads and biased reviews.
Where Marty fits in
Marty combines your intent with structured data from multiple retailers. It’s built to highlight specs, reliability, and value side by side — a clarity layer for modern shopping. You can explore options confidently, knowing the focus is on relevance, not promotion.
🔗 Shop smarter with Marty → heymarty.com
FAQs
1. Is AI better than reading reviews manually?
For technical products, yes — AI compresses information and removes bias.
2. How often is the data updated?
Continuously, ensuring prices and specs reflect real-time information.
3. Can AI handle subjective choices?
Not perfectly — aesthetic or emotional preferences still belong to the buyer.
4. What’s the biggest advantage of AI shopping tools?
Time and accuracy: fewer tabs, more insight.