How to make smarter product choices with AI
Nov 8, 2025
You open five tabs comparing headphones, each promising “best sound quality.” Reviews conflict, prices fluctuate, and your patience fades.
AI has quietly stepped in to solve that exact frustration — turning chaos into clarity.
Why AI matters in decision-making
According to PwC’s 2024 Global Consumer Insights Pulse Survey, shoppers using AI assistants make purchasing decisions 40% faster.
By organizing thousands of data points — specs, reliability, reviews, and prices — AI distills what truly matters.
How it works
AI tools filter and cross-reference information from multiple retailers.
Statista (2024) shows that over 70% of consumers now trust algorithmic comparisons, especially in categories with measurable specs, like home tech or appliances.
The smarter way to choose
Instead of “best budget laptop,” you can ask Marty: “Find laptops under $1,200 with long battery life and 16GB RAM.”
The result is direct, data-driven, and free from the noise of biased rankings.
Where Marty fits in
Marty simplifies shopping. It compares verified product details from various sources, organizing specs and prices side by side — helping you see real value.
🔗 Shop smarter with Marty → heymarty.com
FAQs
1. Is AI better than reading reviews manually?
Yes — it compiles reviews, specs, and price data into one clear view.
2. How often is data updated?
Continuously, ensuring prices and specs stay relevant.
3. Can AI handle subjective choices?
Not perfectly — for personal style, human judgment still matters.
Methodology & Sources
PwC – “Voice of the Consumer Survey 2024” (page): https://www.pwc.com/gx/en/issues/c-suite-insights/voice-of-the-consumer-survey/2024.html PwC+1
Department for Science, Innovation & Technology (UK) – “Testing the impact of algorithmic rankings on consumer choice”: https://www.gov.uk/government/publications/testing-the-impact-of-algorithmic-rankings-on-consumer-choice GOV.UK+1